Automating Work-Related Tasks: How and Where to Begin

First published: December 17, 2021 @ 6:00 pm

Business is changing rapidly. Automating tasks is making many business processes easier and faster, thus creating more opportunities for businesses to scale and create more value. Nowadays, AI is at the centre of the conversation in most areas of business.

AI has enabled the development of practical systems that enable organizations to better understand their customers, react faster to market changes, and optimize operational processes.  The question is how? What are the tasks you can automate using AI?

Let’s begin by understanding the basic definition of automation, what AI is, and what tasks it can automate.

Automation refers to the process of making something do something automatically without any human intervention required. We can achieve automation through artificial intelligence (AI).

Artificial intelligence is a type of technology that attempts to replicate human intelligence by mimicking some characteristics of it. It involves machines being able to solve problems on their own, while still following the programs with rules and instructions on how to do so.

Artificial intelligence has many applications in many fields. It has become increasingly important in many industries to automate routine tasks with little to no human labor intervention.

For instance, banking and finance industries use AI to detect fraudulent transactions, while logistics use it for smart robots that can locate a product on a warehouse shelf and pick it up for shipment.

In healthcare, they use AI in the diagnosis of diseases by doctors, while robots are useful in surgery to perform procedures.

These are five tasks that you can automate using AI:

1) Creating personalised emails for customers

Emails are the lifeblood of most businesses. A lot of things depend on emails, and we cannot afford to ignore them.

Email marketing and social media marketing flood us with informations, and we need to find ways to manage them and get the best out of them. AI allows you to create custom emails for our clients in just a few minutes.

All you have to do is to enter the email addresses of your clients and their email preferences and AI will automatically create the right email for them and get the reports on the results of your email marketing campaigns. 

For example, if a customer has purchased a product from you, then you can use marketing automation software to email them that explains why they purchased the product. This is a low-level task that is easy to automate with some basic programming skills.

In order to make this task more efficient, you could also create personalised emails for all customers. This way, you can send personalised emails based on the customer’s purchasing history or recent activity on our website to boost customer experience.

2) Replacing products in stock

You can use AI-based tools to track inventory levels and orders on our website and generate reports about our products so that we can keep track of stock levels and orders on our website efficiently.

You could also integrate these smart machines with other systems so that you can track information about orders and sales more efficiently using some basic programming skills.

3) Market Research and Segmentation

By using automated research tools, you can get insights about your target audience’s interests and behaviour patterns. You can also track down potential customers who might be interested in your products and services through search engine marketing (SEM).

By leveraging these smart machines, you can be more efficient in finding out what your customers want and need. You can also make informed decisions based on the information gathered through this research.

Automated tools like NLP (Natural Language Processing) and sentiment analysis can help you to determine which audience segments are likely to purchase your products or services.

For example, if you are running a food delivery service, it could be used to analyse social media posts of people who have been delivered food from your company. This allows you to focus on customers who are more likely to purchase your products or services in the future.

4) Data Analysis

Using automated tools, you can analyse massive amounts of data that is being generated every day. You can use this data to find trends and patterns that could be useful for making informed decisions.

This could help you decide which marketing campaigns should be pursued and which ones should be abandoned. This helps organizations save time and money while making better business decisions. 

5) Automation in customer service

Customer service calls have become a big part of business in recent years. A call centre with low employee turnover, high quality services and 24×7 availability is a business with high customer satisfaction ratings.

However, with so many calls being handled by low — skilled employees, this leaves the company open to large financial losses due to miscalls or late response times.

AI can help businesses reduce their cost of handling customer service calls by offering different options for each caller based on their call history or preferences stored in the database system.

This will help reduce customer complaints about long waiting times or high call charges, because AI will provide personalized assistance instead of treating all customers alike with generic options.

There are many ways to automate your business. Find other related articles and many more useful business automatization tips on WorkDeputy blog!