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First published: April 15, 2022 @ 6:00 pm
For many marketers, the job market has never been so competitive. We project all marketing job positions will grow by 10 percent over the next 10 years. That is as fast as the average for all occupations.
There is a lot of demand for new marketing professionals. That’s why marketing professionals need to find new skills and develop the required certifications in order to advance their careers.
On average, for every corporate job offer, HR receives at least 250 resumes. From those selected, 4 to 6 candidates will receive an interview invitation. In the end, the employer will only choose one candidate for the job.
To win these job openings, you will need some form of certification, either on-the-job or through an additional educational experience. Many employers prefer hiring candidates who have these certifications as it can show that they have taken an active role in their career growth and development, as well as increased their knowledge of certain areas within their field.
If you have an interest in learning more about how certification can help you advance your career, read on!
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The number one certification sought after by marketers is Linkedin Learning Certification. If you’re looking to break into a company and want to learn more about what your competition is doing, this certification program is a great way to find out.
LinkedIn Learning program doesn’t only offer courses on marketing. It also provides classes about leadership, social media marketing, visual design, financial management, story writing, and a wide range of other things.
Their digital marketing strategies program helps marketers develop a strong understanding of their competition, which in turn allows them to identify new opportunities for marketing initiatives. The program also helps you learn more about the different types of profiles on LinkedIn and what makes them successful.
By getting certified, you’ll be able to gain an insight into your industry that you can then use to position yourself as an expert in your field.
Monthly subscriptions cost $29.99/month, whereas an annual subscription costs $239.88/year.
Who Should Take This Certification? Anyone looking to break into the industry and who has interests in finding out more about their competition through the LinkedIn Learning program.
Google Analytics offers a free certification that teaches you how to use Google Analytics effectively and understand how it can help with your marketing initiatives.
If you want to understand what your marketing efforts are costing and how they are performing against KPIs, this is a great place to start. Once you’ve completed the course and taken the exam, you can get your certificate immediately.
If you’re looking to understand how your marketing initiatives are performing, Google Analytics is a great place to start.
Who Should Take This Certification? Anyone who wants to understand how their marketing initiatives are performing and why.
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Google Ads is the advertising platform that Google uses to manage its marketing campaigns. Google offers this program, which you can complete online.
The training program will teach you everything you need to learn about using Google Ads, from how it works and what types of keywords you can use, to how it can help you generate leads.
The program also teaches you how to manage multiple campaigns at once and save time by tracking the performance of each campaign daily. It also offers multiple products area certifications, such as for video ads, shopping ads, etc.
It will teach you how to effectively use AdWords in your business and give tips on how to better manage campaigns for them to perform better.
They offer the courses as part of Google’s certification program and are free from all users who pass the exams.
If you’re looking to better understand how AdWords can help with your marketing efforts, this is a great place to start.
Who Should Take This Certification? Anyone who wants to better understand how AdWords can help with their marketing efforts and save time by using it in conjunction with other tools and platforms such as Google Analytics.
If you have interest in learning more about what AWS can do for your business, the Amazon Web Services Certification is a great place to start.
Amazon offers this program as a way to teach you everything you need to know about how AWS works and how it can help with your marketing initiatives.
The program includes several interactive exercises that will allow you to learn more about what AWS offers, which includes training on Advanced Networking, Daya Analytics, Machine Learning, and AWS-integrated Security technologies.
The program also covers SaaS (Software as a Service), which is a cloud-based service that is accessible through the internet. SaaS makes it much easier for businesses of all sizes to use cloud and other industry knowledge.
If you’re looking to understand what AWS can do for your business, this is a great place to start.
While the training is free, you need to pay if you want the certificates. The exam price for the Cloud Practitioner exam is approximately 100 USD. The cost for the Associate-Level Exam is $150 USD. Those for the Professional-level and Specialty exams are 300 USD.
Who Should Take This Certification? Anyone who wants to better understand what AWS has to offer and how it can help with their marketing initiatives.
If you’re looking to break into the marketing industry and advance your career, it’s important to be knowledgeable about the tools and platforms that are available to you.
By taking advantage of these free or low-cost certifications, you can learn more about what is available and then make a decision on which certification best suits your needs.
For more information on how to take advantage of marketing tools or tips on using cloud-based services, check out WorkDeputy.
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