Here are 5 Call-to-Action Hacks That Will Boost Your Clicks and Conversions

First published: July 15, 2022 @ 6:00 pm

You can have a killer lead magnet or a top-notch sales page, but if no one ever converts, then it’s all for naught. This is why call-to-action is one of the most important aspects of any business. 

The right call to action (CTA) will be the key factor in your success or failure with converting those leads into paying customers. 

The right CTA button can be the difference between driving a new customer through the funnel and having them bounce back down again, which is a losing proposition for you and your business. 

That’s why we’re here today – so that you can finally create an effective call to action that converts!

In this post, we’ll cover 5 simple call-to-action hacks that will help you increase your conversion rates and get more of your website users to take action.

Here are the 5 calls to action hacks that we’ll be covering today:

Hack #1: Ask for More

One of the most common mistakes that most marketers make is asking for too little. This is a big mistake because it can leave your audience with the impression that you’re not serious about getting them to take action. 

If you’re asking for too little, you might give away your lead magnet for free! That’s because if you don’t offer a product in return, people won’t feel compelled to act on it. 

Instead, they’ll just assume that you don’t want them as customers and will simply move on from your landing page. 

On the other hand, if you offer something in return—such as a free e-book or bonus video—then people will know exactly what they’re getting and will be more likely to act on it! 

Therefore, we highly recommend including bonus or bonus offers on your sales page.

Hack #2: Tell Them to “Call Now”

Most people are in a hurry, and you don’t want to waste their time. Therefore, we recommend including a call to action that tells them exactly what they need to do next. 

For example, if you’re offering a course on social media marketing, then tell them to “call now” or “click here” so that they can learn more about it. 

Of course, make sure that you do this in a way that’s easy for your target audience to understand and follow. 

You don’t want them thinking that you’re trying to trick them into taking another action when, in fact, you’re not!

RELATED: You Should Know These Things Before You Use Pinterest to Market Your Business

Hack #3: Make it Easy for Them to Take Action

When people are deciding whether they want to take action on something, they’re going to be looking at the value of what you’re offering them. 

If it’s not obvious what they need to do next, then they might just move on, taking no action at all. A high bounce rate won’t help you make more sales, so you need to avoid this outcome.

So make sure that the call to action is easy for your audience to understand and follow—this will help increase the likelihood of them checking out their shopping carts.

Whether it’s an email campaign, a social media campaign, or simply a blog post, simplify your call-to-action whenever possible.

Hack #4: Don’t Over Promise Your Audience (and Under Deliver)

One of the most common mistakes that marketers make is to over-promise their audience. If you over-promise, then your audience will assume that you cannot deliver what you’re promising. 

And if you don’t deliver, then they’ll assume that you were never serious about delivering it. 

So make sure that your call to action clearly and concisely states exactly what your audience can expect from it. 

If you over-promise them, then they’ll assume that you don’t have what it takes to deliver on it—and that’s something that you don’t want!

Hack #5: Ask for a Specific Action Instead of a Generic “Submit” or “Check Now” Button

Another mistake that most marketers make is asking for too much when they’re creating their call-to-action buttons. 

For example, if you’re selling an ebook on social media marketing, then why not use a specific word instead of just using “submit” or “check now”? 

The problem with using generic words like this is that they don’t tell your audience exactly what they need to do next. 

Instead, they just leave them with the impression that there’s nothing more for them to do than click a button. 

On the other hand, if you use a specific word that potential customers can relate to, then they’ll know exactly what they need to do next and will be more likely to take action on it.

For example, you can create a clickable button, leading directly to your sales funnel, with words like “buy” or “purchase”.

These kinds of words increase the click-through rate and decrease cart abandonment. To make it more interesting, do a variation from one blog post to another.

Create a Killer Sales Page with a Strong Call-to-Action

And there you have it—5 simple call-to-action hacks that will help you increase your conversions and nudge your website visitors to their purchase decisions! 

Now go out there and create a killer sales page with a simple but effective call to action so that you can finally start generating leads for your business.

Our website, WorkDeputy, provides tips and advice on how to build a successful online business. For more information, visit us now!