How to Use Popups for Marketing Tools

First published: April 1, 2022 @ 6:00 pm

Popups have become a marketing tool for many sites. You may be surprised to learn that in some cases, popups can improve your conversion rate.

This article will explain how to use popups for marketing tools.

Popup Definitions:

Photo by Austin Distel on Unsplash.

There are two main types of popups. A JavaScript popup appears on your screen automatically when you visit a site. A website popup appears on your screen after you click on something like an advertisement or a link.

Popups can also be classified as timed or untimed. Untimed popups appear immediately after you visit a site, while timed popups only appear after a certain amount of time has passed since you visited the site (for example, 30 minutes).

What is the Purpose of Popups?

The purpose of a popup is to get people to take action, such as signing up for an email list or making a purchase using a credit card from your site.

It may sound obvious, but not all sites use popups effectively. Many sites use popups in ways that decrease their conversion rates because they are using them incorrectly. Most of them also decrease the quality of the user experience.

What Not to Do:

There are a few things that you should not do when using popups.

First, don’t use popups that contain irrelevant information.

This will distract people from the purpose of the popup and will decrease your conversion rate. Many purchases will end up in cart abandonment if potential buyers are already exposed to irrelevant information.

Next, don’t use a popup for every link on your site.

These popup campaigns do not mean that you must or that you are even allowed to place popups in every link you own. If you do this, it will look like you are spamming people, which will decrease your conversion rate.

You should also avoid using popups for exit intent on pages where there is no relevant information to share with the user.

For example, if someone is leaving your site after purchasing something from you, then it makes sense to use an exit popup to tell them about an upcoming sale or a new product they might be interested in.

However, if someone is leaving your site without making a purchase or signing up for anything, then it doesn’t make sense to use an exit popup to try and get them to sign up for something or buy something else.

It just looks like you are trying to squeeze more money out of them before they leave your site and will make people less likely to convert to your site in the future.

What To Do:

Photo by John Schnobrich on Unsplash.

The first thing that you should do when using popups is to make sure that you have a good conversion rate on your site.

If you don’t have a good conversion rate, then adding popups will not help your conversion rate, it will just make people less likely to convert to your site in the future. You should also only use popups if they are relevant to the action that you want users to take.

The next thing that you should do is make sure that your popup is effective.

This means that it needs to contain the right information and appear at the right time.

Your popup should be able to provide people with a good reason for taking action on your site, such as signing up for an email list or making a purchase from your site.

It should also include information about how people can take action, such as “Click here” or “Sign up now” in the popup.

You should also make sure that your pop-up is relevant to the action that you want people to take.

For example, if you want people to sign up for an email list, then make sure that your popup includes a clear call to action and enough information about what they will get when they sign up.

If you want people to purchase from your site, then use customizable popups to make sure that they are relevant to potential customers. This will be better marketing efforts than spamming irrelevant popups.

The next thing that you should do is set up your popup correctly.

You should include a “close” button in the pop-up form so that people can close it if they don’t want to take action.

The other reason to add an x or a close button to the upper right corner of your popup is that so people can close it if they accidentally click on it.

You should also use timing in your popups effectively.

You should only use timed popups if you have already convinced someone to visit your site once before so that you can offer them something valuable in exchange for their email address or some other information from them before they leave.

You should not use timed popups as a way of tricking people into visiting your site, because it will just make them less likely to convert to your site in the future. High bounce rates will not help your business at all.

You should also use popups in conjunction with other marketing tools.

For example, you can use popups to encourage people to sign up for an email list or make a purchase from your site, and then follow up with them using an email campaign. This will help you get more conversions from your popup than if you only used the popup by itself.

The final thing that you should do is track your conversion rate for each of your popups and adjust them as necessary.

You should try different things, such as changing the content of the popup or when it appears on your site, and see what works best for you. This will help you get the most conversions from your popups.

Conclusion:

Popups can be an effective marketing tool, but only if you use them correctly. You should use popups to get people to take action on your site, such as signing up for an email list or making a purchase from your site.

You should not use popups as a way of tricking people into visiting your site, because it will just make them less likely to convert to your site in the future. You should also only use popups if they are relevant to the action that you want users to take.

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