First published: November 28, 2022 @ 6:00 pm
Using color psychology in business branding and marketing can help your business stand out from the crowd.
In this article, we’ll explain the most effective colors to use for branding your business and how you can use color psychology to make your brand stick in customers’ minds.
1. Blue
Blue, everyone’s favorite color, is very safe to use in business branding. It demonstrates that your company is trustworthy and reliable.
Blue is also a very versatile accent color in the business world.
It is commonly used by more cautious types of businesses such as accountants, insurance companies, banks and other financial institutes.
However, you should not use blue if you work in food and beverage industry.
After all, the color blue doesn’t appear naturally in food, except for blueberries. The color can seem off and fake if associated with food and beverages.
2. Red
Red is one of the most powerful colors in human history because of its symbolic meaning.
It symbolizes energy, excitement, passion, life, and love. It also shows danger and powerful emotions like anger and bloodthirstiness.
Therefore, red flags are used to warn others about danger. People use red as a warning sign to show that something is dangerous or not to be taken lightly.
If applied to large quantities, it can promote foods or other products that affect our appetite, or to encourage people to exercise or to become more passionate.
It’s best to use red in an accent color, as too much of this color choice can overwhelm potential customers.
Photo by Peter Olexa on Pexels.
3. Yellow
Yellow is a warm, bright color. It symbolizes happiness, friendliness, joy and love. It’s often used in marketing campaigns because it’s a good way to appeal to your target customer.
The color yellow is great for children’s toys, especially when they are mixed with other bright colors. It stimulates people’s minds and creativity.
However, if your business is not in the entertainment industry, it is best to use yellow as a highlight color only.
Avoid using it if you are attempting to convey a message of stability.
Using yellow as your brand’s primary color can cause people to feel agitated and anxious, especially in older people.
4. Orange
Orange is a bold and powerful color. It symbolizes action, passion, strength, confidence, and vitality.
It’s often used in marketing campaigns to appeal to your customer’s emotions because it’s an attention-grabbing color that works well in online marketing.
In the world of business, orange can also be perceived as being affordable. However, that is determined by the shade you choose and the combination it creates with your company’s color scheme.
Too much of orange may make your customers think of your products are cheap, so use it sparingly.
5. Purple
Purple is a mysterious color with many meanings depending on the context of its use. People use it to show wealth, nobility, and elegance.
Using similar psychological principles, companies also use purple to show high-quality products.
Some even associate purple with spirituality or mystery. Most businesses in the arts and creativity use a lot of purple, including designers, psychics, and manufacturers of beauty products.
Lighter shades of violet suit products and services designed for women better.
For example, lavender evokes feelings of nostalgia, so shops selling old lace, sentimentally crafted items and antique goods will benefit from using lavender.
6. White
White is a neutral color that symbolizes cleanliness and perfectionism. It also has strong associations with purity.
White provides a suitable backdrop for businesses that must keep their premises clean, such as hospitals.
However, those businesses need to add some color, such as pink or green, to help patients relax and feel comfortable.
Photo by Magda Ehlers on Pexels.
7. Green
Green is a powerful color that’s been associated with nature and prosperity for centuries.
It’s often used to represent the environment, sustainability, nature and the Earth in marketing campaigns.
Green color promotes naturally safe, 100% certified products. It helps people to talk positively about products that benefit the environment.
8. Black
Black is a powerful color because it’s associated with authority, dignity, and power.
Blacks are very popular among youths aged 16 to 25, who are still figuring out who they are and where they belong in the world.
Those with ambitions to achieve things are also inclined to favor black.
Using shades of black when selling and promoting products and services to the high end market, especially for music businesses, is considered cool and trendy.
Black boxes make it appear that an object is more valuable. They also make it look more imposing. It gives you a very sophisticated and refined feeling.
Appeal to Prospective Customers Using Color Psychology
Color psychology can create a brand image that attracts your customers. By knowing how colors affect people, you can choose the colors that will benefit your business.
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