First published: May 9, 2022 @ 6:00 pm
Your digital products are in place. Your service quality is top-notch. You already have a content strategist with engaging blog posts supporting you to reach more customers. However, without a UX writer, their hard work can be meaningless.
What Roles UX Writers Have in Your Business?
UX writers make the experience better for your customers. The UX writer will spend countless hours researching what customers want and designing solutions that fit their needs. They are always asking “why” and “what if” questions.
In addition, they spend a lot of time talking to customers, finding out what they want and making it happen.
They are also good at visualizing solutions as wireframes or mockups (think of them as drawings). They are good at figuring out how to simplify things for users with usability testing and user research. Especially when those users have no technical background or know-how about computers.
Photo by Brandy Kennedy on Unsplash.
As business owners, we know that having the right person for this job is crucial. If you don’t get it right, your website could turn into a disaster (or an eyesore). And your business goals become simply a list of goals, unaccomplished.
UX writers differ from UX designers. They don’t design your website or help your product managers to invent new items. They are also different from your content designers.
UX writers are someone who understands your product but can relate to your customers who know nothing about it. UX writers improve user experience by making customers able to understand your product and service better.
This person is not only an expert in creating great experiences but also an expert in the field of usability. Their roles are just as important as your product teams and design teams.
4 Signs You Need to Hire a UX Writer Now
1. The Amount of Competition in Marketing
The first reason why you need a UX writer is that your business is competing in a competitive market.
In this competitive market, it’s important to make sure that you are providing your customers with the best service possible. Otherwise, they will move on to another company that can provide them with the same product or service at a lower price.
If you cannot provide great service, then you won’t be able to keep customers coming back for more and more services. This means that you will have a difficult time making sales and growing your business.
And without sales growth, there is no chance of expansion or creating new products or services for your business in the future. Your content strategy will be worthless if you can keep the customers you already have.
When you work with UX writers, they can help you create amazing websites and applications that your customers will love using. They can also help make sure that your product or service is easy to use for everyone. Their job description is to solve all the problems that people might have when using it.
You don’t want to create something that’s too complicated for users to understand or use. It’s important to avoid a situation where it will be hard for them to use and they might not use it at all. You want to make sure that your customers feel comfortable using your products or services and will be happy with the result.
2. Make Web/App Easier to Navigate
In order to make sure that people are going to like using your website or application, you need to make sure that it’s easy for them to navigate through it. Customers want to find what they are looking for quickly.
You don’t want users spending too much time searching around on your site when they just want a few things like information about what you do, where you are located, or any other kind of useful information about the business itself.
With a UX writer on board, they can create great “direction” that will help make sure that users know exactly what they need to know and how to find it. The user journey will no longer be a zig-zag road with confusing turns.
Photo by Amelia Bartlett on Unsplash.
3. Spread Your Brand
When you have a great product or service, it doesn’t matter where in the world it is located. As long as people can use it easily, then they will be happy with their purchase. However, people from different countries might feel out of place with the content style guides unfamiliar to them.
UX writer makes sure this doesn’t happen. They make sure that all of your customers feel like they are at home when using your products or services. You also want them to easily access the different content you provide.
Easy to use user interface will lead them to become loyal fans of your brand and continue buying from you in the future.
4. Search-Engine Friendly
Your content writing team has dozens of content ready to be shared. Your copywriting team is also ready with ad pieces, and other marketing materials. Unfortunately, once all the content and the materials live on the internet, your customers don’t find it.
Why? Because your website is deemed unfriendly by the search engine.
When you have a great website or application, it’s important that it is search engine friendly. A search engine-friendly website will help it get found more easily by potential customers who are looking for products or services like yours.
If people can’t find what they are looking for on your site, then they won’t buy from you and might even go somewhere else where they can find what they are looking for easily.
Are You Ready to Hire a UX Writer Now?
The bottom line is that you need a UX writer because you want to make sure that your customers are happy with the experience they have when using your products or services.
If you are looking for someone who can help create a great experience for your customers, then it’s time to hire a UX writer and get the job done right.
If you need help to find more methods to scale up your business or simply improve your work productivity, browse through more articles on WorkDeputy. We are here to help you develop your business!
