First published: July 8, 2022 @ 6:00 pm
There are several ways to get the word out about your company and its products. One of the most effective is corporate gifting.
It’s a powerful marketing tool, which can develop relationships with clients, prospects, employees, and even media contacts. Corporate gifting also provides an opportunity for charities and other non-profit organizations to generate new donors.
How do you get the word out about your company through corporate gifting? What can you give as a gift? How can you market your company through your gift?
This article will answer these questions and more.
Read on to learn how to effectively use corporate gifting as a marketing strategy for your business.
How Corporate Gifting Works: An Overview of the Process
Corporate gifting is an excellent way to generate new clients and retain existing ones while contributing significantly to the community or charity at the same time.
The gift doesn’t have to be large—in fact, it doesn’t have to be much at all! The important thing is that it reflects well on your company while bringing in new business or donations for a worthy cause.
Here are some examples of what you can give as a corporate gift:
- Merchandises, such as notebooks, pens, mugs, or calendars
- A donation, such as a food bank or animal shelter
- Functional items, such as chargers, vouchers, or headphones
You can also make donations in the name of your company if you want to demonstrate your commitment to the community and/or charity. Some institutions can also give something like art pieces or flower arrangements.
Why Is Corporate Gifting Important?
1. It builds relationships
Many companies have found that gifting is a great way to build new relationships with their clients and/or employees. As a result, you can use gifts to develop lasting client relationships while building brand awareness.
2. It builds loyalty
Another reason corporate gifting is so effective is that it builds loyalty among your clients and employees.
Your customers or staff members will be grateful for the company’s generosity, and will probably want to recommend your company to others in need of the same type of gift or service you provided.
You can also use corporate gifting to reward loyal customers for their hard work or dedication to the company’s goals and objectives.
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3. It builds brand awareness
Besides helping build relationships with your clients, prospects, and employees, corporate gifting can also help promote your company’s name through media contacts and other non-profit organizations.
Non-profit organizations often need an immediate boost in donations, but they don’t have the budget to spend money on advertising. Corporate gifting can be a great way to bring in new donors and generate new business at the same time.
4. It brings in donations for worthy causes
It’s important to note that corporate gifting doesn’t have to be limited to charities and non-profit organizations. Many companies have found that they can benefit from corporate gifting by making donations to their employees, clients, or other people in need of help.
For example, you could provide a company laptop or other technological items for your employees, or donate food for a food bank—as long as you follow all the regulations and guidelines for gifting in your state.
5. It allows you to promote your company
Another benefit of corporate gifting is that it allows you to promote your company without spending money on advertising campaigns, which are usually very expensive for most businesses.
You can use corporate gifting to introduce yourself and your products without having to invest thousands of dollars into television commercials or radio ads.
Many media contacts don’t even consider giving interviews if they think they won’t be able to receive a good return on their investment.
How to Use Corporate Gifting as a Marketing Strategy
Now that you know how corporate gifting works, let’s look at how you can use it as a marketing strategy for your business.
1. Give something useful
The first thing you need to do is find out what the recipient needs and wants—especially if it’s an organization or charity.
This will help you determine what to give them so that they’ll be able to use the gift meaningfully and be able to tell others about it. Once you know what they need, start thinking about which of your products or services would best fit their needs.
In most cases, companies choose to give functional items like pens, notebooks, chargers, etc. The recipient can use these items in their day-to-day work or life with no trouble.
2. Give something useful, but also something of value
It’s important to make sure that the gift you give to your clients, prospects, and employees is useful, but it’s also important to make sure that it’s valuable.
Don’t just give them a bunch of ordinary pens. Give them high-quality ones that align with both your vision and mission.
3. Make it personal
Another thing you should do is make the gift personal. In other words, it should reflect your company and its products or services.
If you want to market your company through corporate gifting, show people what your company stands for and what your products or services are like.
That way, people will see how useful the gifts are for their own lives–as well as how well they match up with the gifts you provide for others in need!
4. Make it special
It’s also important that you make the gift special so that people will remember it and come back to see what you’ve got to offer in the future.
Don’t just give corporate gifts out of nowhere. Find the right occasion. It can be your company’s anniversary, a successful collaboration, the change of the year, or other special events.
Corporate Gifting: It’s About Give and Receive
The benefits of corporate gifting are numerous. Not only do you benefit from getting new clients and customers, but you also build relationships with your clients and employees at the same time.
You must know how corporate gifting works so that you can use it as a marketing strategy for your business. If you follow the steps outlined above, you should be able to find success with corporate gifting in no time.
For more tips about marketing and business development, visit WorkDeputy now!
