Automation Tools

6 Ways Marketing Automation Can Help Startups Succeed

6 Ways Marketing Automation Can Help Startups Succeed

Marketing automation has been around for a while, but it’s only recently that it’s become the go-to solution for startups.  In the past, many marketers have chosen to simply automate their email marketing efforts and have relied on Google Analytics or another similar tool to monitor and measure their efforts.  This was an effective solution […]

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What is Sales Automation?

What is Sales Automation?

Sales automation refers to the implementation of automated processes to assist sales professionals in the closing of deals. It includes automated lead generation, qualification, nurturing and closing. This is different from lead management, which involves only the identification and capture of leads, without automation. Sales automation has been around for a long time. It has

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